Blog or YouTube? What will get you best results?

Building your brand, creating and growing a niche, and trying to increase your followers?

Where is your time better spent for best results?

Posting to your Blog?

Or

Posting YouTube Videos?

Let's look at both:

Blogging: Advantages

Easy to do if you are a writer, an expert, and can post consistently. Hosting your blog is a great and low-cost way to build your online portfolio of sites and online property. The key is to have a HOSTED blog and not a "free blog" that might just disappear one day. Option to have more than one blog. You can easily integrate with social media for likes and shares. Helpful for SEO indexing of keywords related to your niche.  You don't have to be on camera or worry about your backdrop, lighting, etc. Option to Integrate ads for revenue Integrate your affiliate links, your reviews, etc to your Blog.

 Blog: Disadvantages

If you are not a writer, coming up with unique content may be time-consuming or expensive if you are hiring a content provider. Important to blog consistently, so need to set time aside to blog. Lots and LOTS of blogs out there so that means lots of competition. If you have more than one blog you will need a system like the Lazy Blogger offered at Worldprofit to post to multiple blogs with one click. Care must be taken with "commenting", to fend off bots and spammers. Easy to do if you know how.

 YouTube: Advantages

Build your channel, and build your brand with video  SEO. Search Engines consistently index videos with more merit and higher ranking than standard blogs. Search engines also prefer mobile-friendly sites so not an issue with YouTube. In many ways easier to get followers and likes with videos. The more theme-related videos the further your reach. Easily integrated with other forms of social media for greater exposure, likes, shares, and comments. Creators can earn revenue! If you don't want to be on camera, you can SHOW a product or review it while remaining off camera or limit your face time.

 YouTube: Disadvantages

If you don't like to be on camera or get nervous it can be intimidating and time-consuming to keep re-doing. For the professionalism of your videos, you will need a script, put on your best face and hair, arrange a backdrop, and quiet time, and purchase lighting and equipment. Bottom Line:

If you are very limited in time, posting videos to YouTube is time well spent. But, if you can do both, and do written blogs AND YouTube videos better still. When it comes to promotion, the MORE the better. So find multiple ways to get the word out about your products and services to get the best results, tap new markets, and more exposure.  


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